Glossary
Business Model
A framework that shows how a business operates by generating revenue and creating value for its customers; in other words, what products or services it creates, to whom it sells them, how it delivers them, and what it receives in return.
Business Plan
A written document that describes a business’s goals and the strategies for achieving them. It includes a description of the product or service, market and target customer analysis, sales and marketing strategy, organizational structure, resources and team, financial forecasts, and funding needs. It is an important tool for both startups and established businesses, used to attract financing as well as to manage and grow the business.
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